5 Online/ Digital Marketing Channels You Can Use to Promote Your Business

They say that your good works speak for you, but a business that has not been advertised can’t be boosted. Marketing is important when it comes to promoting a business, and the online channels that have been introduced have helped many businesses.

It is easy to reach an audience with online channels, and you can easily boost your business credibility.

This article will introduce you to 5 online channels you can use to advertise your business. For some of them, you will need to pay. Others need your time and effort.

Social Media


You can market your business and products on social media. It is one of the most popular and essential channels that many people use.

Because your customers are on social media, 24 hours, seven days, you can create a page for your business and use social media ads to promote your content for more engagement and impressions.

Facebook and Instagram are the best social media platforms to advertise your business. They provide you a portal to advertise where you can adjust the number of people you want to see your advertisement, the age range, the location, and how long you want it to last, pay something small, and it gets displayed to your targeted audience.

Your ad will appear between news feeds, under videos, between messenger chats, and more. You can monitor your insights as well.

Apart from that, you can also pay Instagram influencers to help you advertise your business, and these are people who have harbored enough audience.


Directories are websites or applications where you can find the listing of businesses and their contact information (types of business and services rendered, phone numbers, location, email, and physical address).

Directories in some newspapers are still prevalent. But we are in a computerized world now, and almost everything exists over the internet.

You can pay for your business on the internet to be listed in an article directory website, business directory website, job websites, yellow pages directory websites, and many more.

This way, when people search for a business like yours, it will be displayed to them together with your other business counterparts. It’s an easy way of marketing, and results are guaranteed.

Search Engine Optimization (SEO)

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When you create a website for your business, increase traffic on your website and improve search engine rankings by using SEO. If you are optimizing your website yourself, you need to do several things, like going into details on your page, add important keywords and generally improving your website, and more.

That way, if someone searches for your type of business, yours will be at the top of the search. If you can’t do this by yourself, you can always hire or take advice from an SEO expert.

Search Engine Optimization can be tricky, so we suggest the latter. Many SEO experts in the country can help you improve your website.

Pay-per-click (PPC)/ Google Ads

After creating your advertisement on google, every time your advertisement is clicked, sending a potential customer to your website, you will pay the search engine a small amount of money, hence the name pay-per-click.

It is one of the best ways of advertisement. When people visit a website to read an article, your ad will be displayed, and sometimes people click by mistake but may like whatever service you are rendering.

Using keyword research for pay-per-click marketing is relevant. Improve your CTR(click-through rate), lower your CPC( cost per click), and raise your quality score. Sign up with PPC software.

Advertising on Television

Pay television channels to advertise your business. Many people have televisions at home, they have programs they love to watch, and most of the time, when programs are distracted by advertisements, we get bored, but we also pay attention sometimes.

The more your advertisement is being played on television, the more it sticks to your potential customer.

For example, the “Sasso mosquito coil” adverts are very catchy and sticks to you. When you go out to buy a mosquito coil, all you can remember is Sasso.

Hence, digital marketing can also help promote your business. It is easy and cost-effective.


It doesn’t hurt to pay a little money to put your business out there. People will see it, your potential customers will see it, and who knows, your business will be doing better in a few days, especially if the service you are rendering or the products you are selling is good.

Don’t use click baits. Make sure whatever you display in your advertisement is what your business is really about.

Be active all the time and welcome your customers. Not being available when someone wants to reach you can be very annoying and off-putting. Pay a little for more!

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